50 eBook Marketing Questions for Self-Published Authors

Thinking Author

50 eBook Marketing Questions for Self-Published Authors

Did you know that the greatest barrier to your success as a self-published author is not being able to get your eBook in front of your target audience or being able to successfully market and promote your eBook so it stands out in a crowded marketplace? To help you create a winning eBook marketing strategy we have put together the following questions to ensure you achieve your goal in selling more eBooks.

Your eBook marketing strategy will help you gain a clear picture on how you will reach your ideal readers. The marketing tools we provide in our eBook Marketing Department will help you promote your eBook directly to your audience.

How you answer these questions will set you on the right track to implementing a winning eBook marketing campaign. You will gain greater clarity with what you are trying to achieve. You will also identify those readers who would want to buy your eBook.

6 Main Areas:
1. Identifying Your Audience
2. Identifying Your Competition
3. Your Author Platform, Brand and Identity
4. Identifying and Utilizing Your Network
5. The Importance of Becoming a Prolific Writer
6. Identifying the Best Marketing Tools for You

This Self-analysis Worksheet Will Help You To:
1. Identify who would want to buy your eBook
2. Find and connect with your audience
3. Identify the tools that will be most beneficial to you
4. Reach your audience
5. Build your author platform so your readers can find you
6. Learn from the best-selling authors in your category / genre
7. Set goals for your marketing campaign
8. Create a winning marketing strategy

Identifying Your Target Audience

The more you understand about your audience, the more effectively you can engage and communicate with them. Trying to sell to ‘every reader’ is not the way to go. You must focus on quality and not quantity!

Answer the Following Questions:

1. Who is in your target audience?

2. What is their age, gender, country of residence?

3. What kinds of related products or services do they like?

4. Do they tend to stick to buying eBooks from the same category?

5. What websites, forums, communities or social media sites do they use?

6. What is the size of your target audience?

7. Where do they find and buy eBooks from? (Amazon, Goodreads, blogs)

Identifying Your Competition
Your eBook is competing with hundreds of thousands (possibly millions) of other eBooks in your category. You need to identify who your competition is and why the best-selling authors in your category succeed.

Answer the Following Questions:

8. What category, sub-category or genre does your eBook fit into?

9. Who is your competition?

10. List the top 10 best-selling authors in your category

11. List the top 10 titles of the best-selling eBooks this year

12. How are your eBooks similar?

13. How are your eBooks different?

14. Have you studied their title, eBook cover, description, profiles to see what you can improve on?

15. How much do their eBooks cost?

16. What marketing tools do they use to promote their eBooks?

17. What made these best-selling eBooks become best-sellers?

18. What online stores sell their eBooks?

Your Author Platform, Brand and Identity

Your author platform is how your readers can find you, engage, connect and communicate with you. Your author brand will help you to be instantly recognized and readers will come to know that your eBooks are of high quality based on your reputation.

Answer the Following Questions:

19. How will you connect with your readers?

20. How do you want to be known by your audience?

21. How will your readers find you?

22. Do you have an existing following prior to the publication of your eBook?

23. Do you have an author profile page on Amazon?

24. Do you have an author profile page on Goodreads?

25. Do you have an author profile page on Facebook?

26. Are your author profile pages up-to-date?

27. Have you produced a professional looking author photo?

28. Does the image you have created represent your eBook and the topic?

29. Have you taken feedback, comments and reviews into account to help improve your eBooks?

30. What best-selling author has a powerful platform that you can learn from?

Identify and Utilize Your Network
Identify fellow authors, online marketers, bloggers or people who you can partner with to help promote your eBook (and theirs).

Answer the Following Questions:

31. Do you belong to an online community of like-minded writers who can share marketing ideas with you?

32. Do you attend book expos, fairs and conferences to meet fellow authors?

33. Have you listed the top 10 most influential bloggers for your category?

34. What support to you get from fellow writers?

35. How can you leverage your support network on Goodreads?

36. Can you partner with authors from forums you meet?

The Importance of Becoming a Prolific Writer

The more you write the greater the chance of one of your eBooks becoming a best-seller. If your fifth eBook becomes a best-seller, then you have a back-list that will also sell. The best-selling authors are prolific writers and readers tend to find an author they like and read all their eBooks before moving onto another author.

Answer the Following Questions:

37. Have you written more than one eBook?

38. Have you planned your first eBook to be in a series?

39. Do you have your second eBook ready to be published soon after publishing your first?

40. Do all of your eBooks fall under the same genre?

41. Which best-selling authors do you admire who have published a successful series?

Identifying the Best Marketing Tools for You

The relationship-building tools you select (Twitter, Facebook, press releases, participating in discussion groups, partnering with influential bloggers) will also depend on the time you have available to devote to being active on these sites. You must identify the best tools that provide you with the greatest return on investment (time, money) and can help you achieve your goals of promoting and selling your eBooks.

Answer the Following Questions:

42. What sites do your ideal readers visit and use?

43. How much time can you devote to marketing your eBook?

44. What social media sites will you use to connect with your audience?

45. How much time and effort is required for posting and maintaining each site?

46. Are your social media messages interesting and targeted to your readers’ interest?

47. Do you have an author website?

48. Do you have a blog?

49. Which tools are free and which ones cost money?

50. Will you pay for advertising? (Google AdWords, Facebook advertising)

Now What?

Time for Action! Once you have been able to successfully and honestly answer the above questions, you can begin to create a marketing plan to get your eBook in front of your audience. These 50 questions may seem like a lot, but believe it or not, I could have kept going.

Each department on eBookAuthor.com provides you with more detailed information on; building your author platform, identifying your audience, marketing tools, eBook writing and every required and specific topic of self-publishing!

Take your time to ’empower’ yourself with the required knowledge from each department and you will give yourself a greater chance of becoming a successful self-published author.