With 9.4 million Australians Owning a Tablet You Can See Why eBooks are Increasing in Popularity

With 9.4 million Australians Owning a Tablet You Can See Why eBooks are Increasing in Popularity

If you want more reason why the popularity of eBooks is increasing you only have to look at the increasing uptake of mobile devices as shown by recent statistics from the Telsyte Australian Media Tablet Study 2014 for tablets in Australia.

When there is widespread growth in the devices from which eBooks can be read then the market for those people who are able to read eBooks increases.

We are a community that is embracing mobile devices as an essential tool for reading, working, playing and interacting with each other.

This will only increase with the greatest growth in developing countries such as India. This is why the eBook industry is only in its infant stages in India and the next few years will show an incredible surge in the popularity of eBooks.

There is an evolution around how people use these devices for every day personal and work use. The world of constantly being connected is driving this uptake.

The convenience of having all your eBooks preloaded on these devices is a great advantage for the eBook world going forward with a new generational shift.

The figures also show that:

  • According to new figures, the total sales of tablet devices in Australia doubled to 4.8 million units during 2013.
  • The explosion in sales resulted in 40% of the population owning tablets at the end of last year and estimates that 9.4 million Australians were using tablets at the end of the year.
  • Based on retail prices, the total Australian tablet market was worth $2.4 billion as of the end of 2013.
  • Android tablet sales grew by 186 percent, with more than 1.9 million devices purchased over the same period.
  • Apple tablets grew by 52% year-on-year to 2.6 million units in 2013.
  • Apple remains the market leader but that share is declining.
  • The growth of low-cost Android tablets in the Australian market has seen Apple’s market collapse from 72% in 2012 to 55% in 2013, with premium Android device makers, such as Samsung, also facing increasing price pressure.
  • The figures also forecast the penetration rate of tablets to exceed that of PCs and laptops in the middle of next year, with usage expected to hit 22 million devices by 2018.
  • Tablets costing less than $200 now account for around 29% of all Australian tablets, with the segment forecast account for half of all tablet sales by 2018.

Telsyte managing director Foad Fadaghi says computer purchasing decisions continue to be severely impacted by tablets. “Australians are increasingly seeing their tablets as their main computing device in the home.

This shift in preferences is creating new digital opportunities that span consumer services, education and entertainment.”

The strong growth rate for Android devices is being driven by a growing number of households owning more than one tablet and the proliferation of low-end devices. Around one-in-five Australian households now own more than one tablet, with consumers often opting for a lower-cost device as the second tablet.