Amazon has been described as the master of the ‘Loss lead.’ Giving away products and services for free or at a loss has been their powerful tactic used many times before to attract customers and knock out any competition. It appears that Amazon are doing all they can to gain control and dominate the Indian eBook market.
From Amazon India
‘Love to read? We believe Kindle is the best device for reading. But instead of simply telling you all about it, we would like you to experience it yourself, risk-free for 15 days.
If you don’t like the product and would like to return it for a refund then please use the standard return process for returning the device.’ The offer is valid on any of the devices purchased between the 8th July to 23rd July.
In a massive push to attract new readers and customers for its Kindle range of eBook readers, Amazon India is now offering a free ’15 day’ trial. If you decide to take up this offer and you don’t like it, then you can return the product after 15 days. You can opt to buy any Kindle eBook, Kindle Paperwhite 3G, Kindle Paperwhite, and the Kindle.
How Will this Offer Help Amazon?
Once you have convinced someone to sign-up for an account, you have succeeded in obtaining their personal contact details and now have the ability to push future eBooks to them or convince them to stay active as a member.
It’s basically building your ‘database of customers’ and to that you must give-away something for free to get that person to hand-over their details and join.
The Challenge for the Big Publishers
The challenge for the big publishers is what are they doing to prevent Amazon from gaining control of this massive market in India or are they asleep at the wheel again and pursuing the same old traditional methods?