Google’s Keyword Planner – Select The Best Keywords for Your eBook
Keywords are used by the search engines to find the best answer for someone’s search query. If you type into Google the question; ‘Who won Wimbledon in 2013?’ then Google will search through millions of pages and sites to find you the answer to your question.
By the way, I did type this into Google and the answer (Andy Murray) was found in the headline of the very first listing which happened to belong to a Wikipedia page. Ever other listing on that first page provided the answer in the headline of summary.
So your job as an author is to assign the most appropriate keywords to your eBook and blog content so Google looks at what you have written and decides that your answer is what they want to deliver at the top of the search results.
Google penalises deceptive tactics so if you try to take on Google then you may just have your site blacklisted. So let’s have a look at how you can create a strategy to identify the most appropriate (and exact words) for your target market.
By conducting some research using a keyword tool you are trying to find keywords that are specific to your eBook’s topic or genre. The results in a search will provide you with current trending topics related to your main search term which you can then leverage to get your eBook noticed by these people.
Have You Heard of Google Analytics?
If you already have a blog or author website then you probably already know about Google Analytics. Google Analytics is a great tool that is free. All you will need to set-up your free account with Google and add your Google Analytics code which can be obtained from your Google account to your website tracking code.
It will help you to help you find phrases and topics that are already driving traffic to your site. It will even provide more specific and detailed information such as what pages people are landing on and what search terms lead them to your page.
When you can identify how people are accessing your blog and what the keywords were that they used then you will be able to identify the best keyword for your eBook. Another important metric is what the visitor does after landing on your blog or eBook sales page.
If there is a high rate of conversion then your keywords are working and delivering the right people to your site. If your conversions are low then you will want to have a look at why they are not following through and buying your eBook, signing up for your newsletter, watching your videos or interacting with you and visiting more pages on your site.
What is Google Suggest?
Google Suggest will show you the keywords you can use in your titles, headlines, first paragraphs, eBook description, posts and any other content that has the desired result of reaching a specific audience.
In the search box, type in relevant keywords into Google and see what phrases Google suggests. You need to think like those people who are searching the internet. Many searches begin with ‘How to.” (How to cook an egg; how to play better golf; how to self-publish a book). What you will find is that the top searches that are displayed typically have high volume. This will provide you with the answer as to what your ideal readers are searching for.
Free Tools to Help You
Once you have collated a list of the ‘potential’ keywords for your eBook (or website) then you are ready to use Google’s Keyword Planner to see just how many people are searching for these terms. You can access this for free at: Google Keyword Planner >
How Does it Work?
When you enter a term such as ‘crime fiction’ into the Google AdWords tool you will be presented with alternative suggestions as well as each keyword’s average monthly searches. For example you may be presented with the following results:
- Crime fiction eBooks
- Crime fiction books
- Crime fiction authors
- Buy crime fiction
- Best crime fiction book
- Crime fiction shows
- Crime fiction Amazon
And so on…
These are what people are typing into Google’s search box. Your goal is to identify high volume search terms specifically related to your primary term of ‘crime fiction.’
So you have:
1. Used one of the above listed free tools to help you
2. You have identified the best keywords for your eBook
Now You Need to:
1. List the ten keywords or keyword strings that ‘Best’ relate to your eBook.
2. Go and visit the online stores and type these keywords into their search engine and see which eBooks are delivered to you in their results.
3. Identify which eBooks are selling well and then go and analyse their titles and description to see how they used these keywords.
4. Do not copy their title or description but learn from them and then craft your own unique copy based on the same principles they used for keyword placement in their text.
The majority of my non-fiction eBooks have titles that contain ‘keyword rich terms.’ So before I even assign a title to my eBook I conduct a search to see what keywords best match my eBook’s content and I then add these keywords into the title.
When you master the skill of finding and then assigning the best keywords for your eBook, then you will be taking the first step to increasing the visibility for your eBook and being found by your ideal readers!