eBook Keywords are one important search component that helps readers find your eBooks in online stores. Keywords are a really good way to increase your eBook’s position in marketplace.
As an Indie author you must take control in marketing your eBook and giving it the best chance to stand out in a crowded market place. Selecting the right keywords for your eBook in an online store such as Amazon, Kobo and others may just help drive more ‘ideal’ readers to your sales page.
The key is getting your ‘ideal’ readers to find your eBook as they are the customers most likely to buy your eBook. The scatter gun approach of trying to connect with every reader will likely lead to fewer conversions. If you succeed in using the right keywords then you could significantly increase the traffic toy our sales page will ultimately lead to more sales.
What Are Keywords?
A keyword is just one element of your eBook’s metadata (other metadata includes: the eBook’s title, book’s description, author name) that is entered on an online store’s sales page. Keywords are identifiable words or phrases that describe the content of your eBook.
KDP Publishing – Keywords and Categories
Who decides on the Keywords for Your eBook?
When you upload your eBook to an online store they will ask you for various information. Listing keywords for your eBook is often required by the author. You need to consider the keywords used in your title, description and every piece of information that is to be displayed on the sales page.
How Can I Find Out Which Keywords are Best for My eBook?
I have always found the best source for keywords come from your main competitors who have experienced success. Find those eBooks that are in your genre or category and see what keywords they have used. You want to try and find eBooks that are of interest to your ideal readers.
Take the time to think how your ideal reader would think when searching for your eBook. Identify what ‘keywords’ your customers are typing into the search engines and online stores and then use these. You will soon find that your readers are typing in generic and descriptive search terms.
Read the reviews for the Best-selling eBooks at Amazon, iBooks and Goodreads
Often the best keywords are right in front of you. And this includes reading through the reviews and comments for the bestselling eBooks that are chasing after the same target audience as you. Readers will often review, discuss and describe eBooks in their own words.
It is important to note that the search engines at Amazon (Google, iBookstore) take each of the chosen keywords and combines them with their own keywords in their proprietary algorithm thus delivering results that include combinations of terms.
Read the reviews for the Best-selling eBooks on Social Media
A key component of your marketing strategy is to find out where your target audience hangs out and which social media platforms they use. Once you have identified these networks and communities then go and read what your potential customers are saying.
What if I Haven’t Launched My eBook Yet?
If you have not yet finished your eBook or published it to an online store then use the technique outlined above in researching your competitors eBooks.
One very important point I often make to self-published authors is that your eBook marketing campaign starts well before your eBook has been published. You need to build a list of potential customers via your newsletter, free eBooks, your blog or via your social media platforms.
How Many Keywords or Phrases Should I List?
Ideally you want to list the top ten most important keywords for your eBook and topic. From here you can list them in order of priority, relevance and importance. You do not want to ‘keyword stuff’ your eBooks title or description so use the keywords appropriately.
Test Your Keywords to See if They Work
Your eBook marketing campaign will involve a lot of testing and making changes to your ads, meta data, website pages and social media posts to find what works. Don’t expect results overnight as it will take time as well as using additional marketing strategies to get readers to your sales page.
If you find that your selected keywords are not working for you then you may need to review these and make changes. Never change a ‘winning game plan’ only change a ‘losing game plan!’
Type Your Keywords into The Search Engine of an Online eBook Store
You can see how successful you have been with your selected keywords by typing them into the search engine of an online eBook store and see where on the list of results you eBook is listed. If you appear near the top then you have done very well.
Just remember that it will take time for your ranking to move upwards so don’t panic straight away. You must acknowledge that keyword optimization is a long-term marketing tactic.
How Long Should I Wait?
You will need to be patient and allow for at least 3 – 6 months (could be up to 12 months) before you gain traction in the rankings. If after 6 months you are not seeing any improvements then you may need to review your keyword strategy.
Why and How Can Keywords Lead to More eBook Sales?
Keywords can provide you with a high return on your investment which will help you to sell more eBooks due to the increased visibility. The greater the activity your sales page gets then the search engines will also pay attention and likely rank your page higher due to increased popularity.
Google has a free Keyword Planner than you can use to search for volume and trends for your keywords. This always gives you great insight into how your customers think differently to you when it comes to search queries. You will need to sign up for a Google account but then it’s free to use.