eBook Pricing Considerations for Self-Published Authors
Deciding on a price for your eBook is always a difficult challenge.
- Do you go low and try to sell it cheaply thinking you will get more sales?
- If you sell too low will readers think your eBook is not worth a higher price?
- If you charge too much are you pricing out some readers?
- Do you sell your first eBook at a low price and then sell your following eBooks at a higher price?
These are all questions faced by authors. Pricing an eBook is dependent on many factors and should be done on a per eBook basis.
Choose a Low Price When:
- You are comfortable in doing so!
- You want to target readers who look for cheap eBooks.
- You are a new and unknown author.
- Competition is very high
- Information on your topic is free or widely availability
- Format is an eBook (due to lower production costs)
- It did not take the author a long-time to write
- Author royalty percentage is high
- If the content of your eBook is dated
- Distribution channel is quick and simple
- Your target market is large in size thus increasing volume sales
- Your eBook marketing costs are quite low
- You have long-term profit potential
Choose a High Price When:
- You already have a large following
- Information on your topic is hard to come by and is unique
- You do not have a lot of competition
- It took the author a long-time to write
- Author royalty percentage is low
- If the content of your eBook will last and still be relevant over time
- Your target market is a niche market
- Your marketing costs are quite low