Why a Facebook Page Should Not Replace Your Author Website
These are the questions that many authors ask.
- Should you devote all your time to building your author platform and brand online using Facebook?
- Should Facebook be where you add new content and connect with your target audience?
- Is it ok to use Facebook as a substitute for your author website or blog?
Let’s address this very important point right here.
1. Facebook should not replace your author website.
2. Facebook is still a powerful platform for connecting with your target audience.
Facebook can be a very powerful marketing tool for authors. So in no way am I stating that you should ignore the benefits of Facebook. We have numerous articles showing you how you can use Facebook to help you sell more eBooks. The question relates to how much time you devote to Facebook and if you are putting all your eggs in one basket.
I believe that Facebook is a powerful tool for connecting with those readers who would want to buy your eBook. The issue I have with Facebook is the same issue I have raised with authors who use the free WordPress.com platform to start and build an author blog. That issue is that you don’t’ own your Facebook or WordPress.com page and at any time you may lose control over it.
Facebook or WordPress editors may suspend or delete your account without notice and all of a sudden all your hard work and volume of content posted could all disappear. I wish someone had given me that advice years ago when I spent a lot of time posting content to my WordPress.com page. Where is that page today? It doesn’t exist.
The only benefit I received from this initial venture was learning how to use WordPress which has provided me with the knowledge to run WordPress sites today.
So my advice is to first create and build your own website or blog hosted on your own domain that you have control over. This way you are building value into your own site and not someone else’s. This way you have the confidence in knowing that you are in full-control of your site and are not always living in fear of it being turned off.
It is similar to the ‘rent of buy’ question when it comes to a house. When renting you can have the landlord decide not to renew your lease and then you move elsewhere and start again. If, however, you own your house then you are building value into your house and the capital invested can be rewarding for you down the road if you sell.
What if people decide to leave Facebook or its popularity starts to fade? If you believe that Facebook will live on forever then you may want to check back-in a few years. Remember MySpace?
MySpace was the original online community that was overpowered and ultimately replaced by Facebook. What if another option comes along and becomes more popular than Facebook? Will people suddenly drop Facebook and move to a new platform? If so, then you will lose your following and network that you may have spent years building.
People are already doing that now as they spend more time on Twitter, LinkedIn, Snapshot, Instagram, Reddit and other time-consuming social media platforms or networks.
What I Love About Author Websites:
1. You are investing in your own online property, your website.
2. You are building value into your own website.
3. You have control over the design and can install new and improved templates when the time comes. You have complete control over the design and structure of your site.
4. You can use your author website to build your platform and brand.
5. You can add an online store on your website to sell your eBooks from and keep 100% of royalties.
6. If someone hears about you on another site then they will Google your name and expect to land on your author website rather than a Facebook page.
7. You can use your author website to develop an Email newsletter and get your target audience to sign-up via your site and you can control this data.
8. If you use Google AdWords you will be better off sending visitors to your author site instead of Facebook.
10. You could become an ‘influencer’ via your blog or website and people will want to partner with you to gain access to your list. This could result in a financial gain.
So, use Facebook to connect with your target audience and to ultimately help you to sell more eBooks. But it is your author website that should be your main focus. It is your website that should be developed to be the ‘center’ of your marketing plan.
Facebook is just one key marketing tool to use in your overall campaign.