How a Joint Venture with an ‘Influencer’ Can Help You Sell Your eBook

How a Joint Venture with an ‘Influencer’ Can Help You Sell Your eBook

A joint venture (JV) is a project or partnership undertaken by two or more parties to achieve a mutual objective such as promoting an eBook, a website, product, or a service.  The goal of a joint venture is to bring about a successful outcome for both parties involved.

I have been involved in many joint ventures all with varying degrees of success.  As I have become more knowledgeable on what it takes to make them work I have found greater success with each new venture.

One of the first JV’s I was involved in was with an owner of a successful blog who had a huge list of email subscribers that were directly placed in my target audience. I knew that getting my eBook in front of his subscribers would result in increased sales.

His blog topic was related to my eBook and I needed to leverage the power of his subscriber list in reaching my target audience.

I approached this blog author with the request to write a review about my eBook and post it on his blog.  In return I offered to give his subscribers a discount on my eBook and I also offered a commission to the owner for every eBook sold to one of his subscribers.

The result was mutually beneficial as I achieved my goal in establishing myself as a figure of authority on this niche topic and he made money from each sale along with being seen to provide his readers with a benefit for being a subscriber.  Via this joint venture I sold 328 eBooks and we have since partnered together several times since our first venture.

Another JV technique I have had success with was to find newsletter owners who had a significant subscriber base for my niche topic.  As with the same model above, I asked the newsletter owner to write a review or advertise my eBook in a mail-out of his list.  In return, the newsletter owner received a commission on every sale.

How Can You Approach Someone for a Joint Venture?

It is important that you approach a JV partner in a professional and appropriate way.  This is often done by an email that has been carefully crafted to initially get the person to open your email, and secondly; respond to your proposal in a favourable way.

Example email
Here is a sample email that I have used before when initiating contact with a potential partner in a joint venture.
Subject / Title: {First name}, I would like to offer you an opportunity for a lucrative JV

Dear {First Name}
I have recently completed an eBook titled “How to Sell More eBooks – Self-publishing Success.’  I have followed your blog for quite a while now and have also read your eBook on self-publishing and have gained a lot of respect for you from your expert knowledge on this subject.  As a result I would like to provide you with an opportunity that would be of mutual benefit.

I would propose we join together in a joint venture where I send out an email promoting your eBook to my list and in return you do likewise with your subscriber list.  In addition I would like to offer you 50% of all profits in commission from the sales of all eBooks that are sold via your blog.

If you are happy with this idea then I will send you a free copy of my eBook so that you can read it prior to committing to this opportunity.

If you approve, I will then provide you with a short promotional advertisement that you can use in your mail out as well as an eBook cover to use on your blog.

If you need time before replying and committing to this joint venture then I completely understand.  In the meantime, could you can just reply now with a ‘Yes’ so I know you are interested in pursuing this opportunity after you have had the chance to read my eBook.

I look forward to hearing from you regarding this opportunity.

David Horne
eBook Marketing Specialist
Author: ‘How to Sell More eBooks – Self-Publishing Success’

Take Note of the Techniques I Used in Writing the Email:

  • I started with a personalized introduction by using their first name.
  • I explained how I knew of them (I have read their eBook)
  • I explained the benefits for this person if they did accept my offer.
  • I also added a cash incentive.
  • I provided examples of how we could benefit from each other’s market position.
  • I also stated how we were not competitors, but instead that our eBooks complimented each other (eBook marketing vs. self-publishing)
  • I kept the email short and sweet.
  • I didn’t provide too many benefits as I can elaborate on these in a second email if I don’t get a response from this first email.
  • I also requested some form of acknowledgement, even if just noting their possible interest.
  • I didn’t include my eBook in this initial email as I want to confirm their interest prior to randomly giving away my eBook.
  • I included all relevant details in my signature.  This helps to establish that I am indeed who I say I am and that I am also respected in my field of expertise.

There are several ways to establish contact and build a relationship with those people who have an ‘influence’ over your target audience. The key point is that this is one of the most powerful ways to reach your ideal readers.