LinkedIn for Authors
LinkedIn for Authors – is it worth the time? LinkedIn has often been considered a tool that provides little benefit to authors but when used as a ‘social media outpost’ then it can fit well into your overall eBook marketing strategy. As expected, most authors utilise Facebook and Twitter to connect with their audience and for good reason.
However, we have come across several authors who leverage LinkedIn’s platform to connect and build relationships with influential people within their category. I have found that LinkedIn primarily benefits authors of non-fiction who wish to establish their expert status.
LinkedIn is more than just showcasing your resume! One example listed below is to add your blog posts to LinkedIn. This is another way to share your content and build your status as an expert in your field. To do this all you have to do is click the shaded pencil in your update box and then you can navigate to LinkedIn’s blogging platform.
What is LinkedIn Publishing and How Can it Help You?
LinkedIn Publishing is a feature on LinkedIn to help build your professional brand. LinkedIn’s Publishing Platform is an ideal forum to develop and strengthen your professional identity by sharing your knowledge and expertise.
LinkedIn for Authors – How Does it Work?
LinkedIn Publishing allows members, in addition to Influencers, to publish long-form posts about their expertise and professional interests to their network.
When you publish a long-form post on LinkedIn:
• Your original content becomes part of your professional profile. It is displayed on the Posts section of your LinkedIn profile.
• It is shared with your connections and followers.
• Members not in your network can now follow you from your long-form post to receive updates when you publish next.
• Your long-form post is searchable both on and off of LinkedIn.
Why Should You Consider Using LinkedIn as an Author?
- 467 million – Total number of LinkedIn users.
- 133 million – Total number of LinkedIn users from the USA
- 1.5 Million – The total number of LinkedIn Groups.
- 106 million – Total number of monthly active LinkedIn users.
- LinkedIn is currently available in 24 languages
- 40% of users use LinkedIn Daily
- LinkedIn has an average of 63 million unique visiting members via mobile
- 3 million LinkedIn users that share content on it weekly
LinkedIn for Authors – 21 Ways to Build Your Author Platform
1. List the eBooks you have published
2. Invite writers to be interview on your blog (starts a mutually beneficial relationship)
3. Use the summary to detail your eBooks and how they can help
4. Become an expert in LinkedIn Answers for your topic.
5. Include your Twitter handle in your contact information.
6. Change settings so you receive emails whenever someone requests a connection
7. Add your blog posts to LinkedIn
8. Join only relevant groups
9. Actively participate in group discussions by answering questions
10. Become the expert for your niche field or topic
11. Connect with publishers who may just be interested in your eBook
12. Personally contact your fellow writers and authors to pursue joint ventures
13. Contact writers and authors you connect with to contribute content to your blog
14. Be active and include links to some informative and unique content
15. Adhere to all the ‘character limits’ enforced by LinkedIn
16. Request reviews for your eBook from connections
17. Offer to write a review in return for a review for your eBook
18. Use LinkedIn’s search bar to find fellow authors and writers
19. Strategically add in key words for your professional headlines
20. Showcase recommendations on LinkedIn
21. Publish content on LinkedIn Publishing and share your expert knowledge
LinkedIn has worked so well for some of our clients that they have generated more business from this one site than either Facebook or Twitter. As a non-fiction author you want to be seen as the expert. LinkedIn can help you to build a professional profile for yourself.
If a potential reader searches for your name online and they come across LinkedIn; then a professional profile could just convince them to buy your eBook.
LinkedIn Tips for Authors:
1. Make sure you keep your profile fresh and updated. Make sure that your profile engages your visitors. Write your profile ‘not to sell’ your eBook directly but ‘to show’ them what benefits they would receive from working with you. It is about you and your author platform.
2. Join only the groups that relate to your eBook or niche. You can find the groups that match your criteria by conducting a search for words that meet your needs. For example; ‘tennis coaches, romance, poetry.’
3. Be active by interacting with these key identified groups. Request weekly emails on what new discussions are going on and then decide which ones to participate in with your informative comments.
LinkedIn for Authors – Avoid These Two Common Mistakes
1. Don’t just use the ‘Scatter Gun’ approach of trying to join groups that have no relevance to your eBook’s topic or your selected topic of choice. Stay focused on your target groups.
2. Don’t think that you can just create your profile and expect that people will just rush to you. You must be proactive and seek out those who you have identified as being of benefit to you.
LinkedIn will give you the opportunity to connect with a global audience of potential customers, readers and authors. It may also be a place where you develop additional relationships on a business level.
As with all social media platforms, do your due diligence and decide if your time and effort is worth the return on this investment. I believe that LinkedIn provides greater benefit to non-fiction authors so if you are an author of fiction you may be less inclined to devote time to LinkedIn.