How to Tease and Promote Your Non-fiction Book’s Content
An important factor in determining the success of a non-fiction author is their ability to become the ‘expert’ in their field. In order to become the expert you must build your author brand and platform over a long period of time.
There are a number of ways to share your unique experience and knowledge. This post outlines four ways to use social media (including your blog) to promote your book’s content.
4 Ways to Tease and Promote Your Non-fiction Book’s Content on Social Media
Leverage the Power of Twitter
Twitter provides you with just enough characters (140) to capture the attention of your followers in a powerful and attention-grabbing tweet. The key to building your expert status on Twitter is to only tweet unique, informative and beneficial tweets to your audience.
One proven technique is to tweet your chapter titles, key quotes or pieces of advice that ‘tease’ your followers and compels them to click on a link to your website or blog to learn more. I refer to this as ‘Click-bait’ as a compelling headline forces the reader to ‘bite’ and click on the link.
Leverage the Power of Facebook
The advantage Facebook has over Twitter is that you can share information beyond just 140 characters. You can post carefully crafted quotes, tips and advice, excerpts from your book or pose questions to engage your audience. By building trust with your audience through your posts they will be more likely to buy your eBook.
Leverage the Power of Your Blog
While Twitter and Facebook may be ideal for snippets and ‘teasers’ of information; it is your blog that will provide you with a platform to expand and elaborate on each topic. Rather than just posting random tips and advice, you can create a structured series of posts where each new post represents the topic and title of a chapter in your book.
Give just enough information to ‘tease’ your readers so they are compelled to buy your eBook to gain access to all the information. You will still want to make sure each post provides value for time in giving some beneficial advice.
Leverage the Power of Lists
Just about every non-fiction author I have spoken to will testify to the power of list-building. On this occasion I am not talking about ‘list-building’ in that way. I am literally talking about writing lists to help showcase and highlight the best parts of your eBook.
Here are some example headlines for lists:
- 7 Ways to….
- 9 Powerful Tips to Sell More….
- 5 Strategies to Reduce Stress
- 4 Proven Strategies to …..
- 7 Immediate Steps to Become an Expert in Your Field of ….
Lists appeal to people who want information quickly. They do not want to read long-winded articles to get the answers they want. You can tweet the headline ‘9 Powerful Tips to Sell More Books’ with an attached link to your answers on your blog. Of you can post the answers in a Facebook post.
Promote Your Non-fiction Book’s Content by:
- Sharing your chapter titles.
- Snippets of information from each chapter.
- Share some unique tips and advice, but not all!
- Pose questions about the main topics of your book’s content.
- Tweeting key points to Twitter.
- Posting sections of your eBook to Facebook with links to the entire free chapter.
- Uploading free chapters to your blog.