Review Your Competitor’s eBook to Gain the Advantage
By studying fellow authors and their eBooks that have experienced success within your category or genre can provide you with the information you need to succeed. Many successful eBooks are created based on existing eBooks.
The difference is that the new eBooks may find a better way of solving a customer’s need or want. Just because there is an eBook already written on your topic does not mean that you cannot produce a more enticing, powerful, or informative eBook.
Below are some key areas to analyse when it comes to your competitors.
- Their title
- Online stores it is sold in
- Testimonials – who wrote them?
- Foreword – who wrote it?
- Number of pages
- Target audience
- Market position
- Author name
- Cover review
- Who designed cover?
- Sold from blog / website
- Do they have an affiliate program for their eBook?
- Self published or published with major publishing house?
- Number of eBooks published by author
- One off title or part of a series
- Number of chapters
- Unique selling point
- Call to action
- Any bonuses
- Additional information products
- Capture lists
- Do they give away a free sample chapter?
- Is there a print book as well
- Marketing plan
- Use of Google Adwords
- Key words
- Benefits to reader
- One author or co-authored
- Author’s platform / expert status
- Press release submitted to pr site?
- How do they sell their eBook?
- Territorial rights / restrictions
- Genre / category
- Do they have a Twitter page?
- Do they have a Facebook page?
- Year published?
- Who was the Editor?
- File size?
- Formats published – ePub / PDF?
- Key points from eBook?
- How does your eBook differ?
- What unique benefits do I offer readers?
Once you have studied and identified why these authors have succeeded, then you need to go about designing a similar model for your eBook. Take what you have learned and then see what can help you succeed with your eBook. There was a reason why they are successful authors so learn from how they achieved that success!