12 Point SEO Author Website Checklist
It is a satisfying feeling when you see your website published live. What is more satisfying is when your audience and fans get to see your website. In order for your audience to find your website you must optimize your website so that the search engines (Google) like what they see.
Here is a list of important SEO elements that will help you to increase the traffic to your website. If they seem a little too complicated then you can always outsource this work to a provider on Freelancer.com or a local website developer in your area.
1. Focus on Your H1 Title Tags
Each page on your website should have a keyword rich H1 tag that acts as the title for the content on that page.
2. Improve your SERP rankings with Keyword Rich URLs
If you wish to improve your search engine results page (SERP) then I recommend you use keyword-based URLs instead of number-based permalinks. I highly recommend you use SEMRUSH to get the keywords you need to be found.
3. Optimize Alt Keywords for Images
You should always take the time to use descriptive keywords in the alt tags for your images.
4. Check Your Navigation Pathways Work
Always make sure that your links work correctly. Google does not like broken links. You want to make it easy for your website visitors to navigate around your website.
5. Use Canonical Tags
Google and other search engines do not like duplicate content and often penalize sites. Try and use canonical tags on your website pages to avoid being penalized.
Submit sitemaps to Google.
7. Add LSI Keywords to Content
Latent Semantic Indexing keywords helps Google to figure out the actual relevance of content on your site.
8. Make it Easy for Google to Index Your Website
Make sure your settings make it easy for Google to search and index the pages on your website.
9. Use Long-Tail Keywords
I highly recommend you use long-tail keywords which are specific to your page’s content.
10. Don’t Forget About Social Sharing
Sharing content is growing in stature and importance. Always provide the opportunity for your visitors to share content to their Facebook, Twitter Pinterest and other social media accounts.
11. Internal Links
Link pages on your website. This provides additional content of relevance to your readers and shows additional value to Google.
12. External Links
Using backlinks has gone through various dramatic changes over the years. What has remained consistent is that if you link to a quality and relevant website then this is considered as a good thing by Google.
The ‘buzz’ word of this year is ‘Content Marketing.’ The rise and popularity of content marketing has increased significantly due to Google placing greater emphasis on high quality unique content. Having quality and informative content on your website will only help increase the traffic to your website.