Testimonials for eBooks
A non-fiction eBook without testimonials is like a car without wheels. There will always be something missing, and you will not be able to get to your end point without either.
Testimonials are important in selling your eBook or book. They are personal endorsements from people (unbiased) who are willing to make a statement about the quality of your eBook.
Testimonials allow for someone else to tell the world how good your eBook is.
Testimonials are even more important for non-fiction authors as they bring credibility to an eBook. A testimonial gives the customer confidence in knowing that someone highly respected in that specific field has endorsed the content of the eBook.
As an author you will want to start the process of sourcing quality endorsements and testimonials early on. This will be done once you have completed your writing but before you have created your final product, sales pages, websites and cover.
The reason is that you will want to include these testimonials on your back pages of any eBooks you may have or add a foreword to the inside of the eBook.
What Does a Testimonial Consist Of?
- Testimonials generally contain a one, two or three sentence quote from well-known or respected figures that have some relation or relevance to your eBook topic or content.
- Testimonials are positive reviews of your eBook that endorse the value or quality of the content associated with what the reader can expect.
- Those providing the testimonial should be unbiased and you should not encourage anyone to write a positive testimonial if they don’t’ feel comfortable doing it. In this case, you should source another person.
- Obviously, an author or publisher will never add a bad testimonial to an eBook. They will however, carefully select the best of the bunch so that they will play a role in helping to sell the eBook.
- You must receive written permission from the person providing the testimonial that they agree that you can publish their testimonial along with their name and title.
- Some testimonials are accompanied by a photo of that person to further personalize the testimonial. Just be sure to request a quality and professional looking photo as I have seen many great testimonials, but have then been discouraged from an amateurish photo for the person providing that testimonial.
Who Can You Ask for an Endorsement of Your Book?
You will want to identify at least 10 – 20 key people to approach to write a testimonial for you.
Don’t just send your eBook or manuscript to everyone with an email requesting for a review. You will want to send out a well-structured email to each person, personally addressing each email. You will be inviting that person to write a testimonial for you in exchange for some benefit to them.
If they agree, then you move to the next step in making sure that there are some agreements in place in what they do with your work, who they discuss it with (if anyone), the deadline for receiving the testimonial, and what they will get in return.
You will also want to ask the reviewer if they prefer to receive the manuscript in paper form or if they are happy to accept a digital version. Ideally, you will want to send them the digital version as there is no cost to you, it is more time efficient and will ensure that you have a record of sending through the manuscript. You should request a “receipt upon receiving” for your email from the reviewer.
Many people will jump at the opportunity to provide a testimonial to a quality product as it only further promotes them and their own website.
Initially you will want to build a list of potential candidates. Then you will want to prioritize these candidates as to who will be of most benefit to you and your eBook. Upon receiving the testimonials, rate each one on its “pulling power” and quality in assisting you in really selling your eBook.
A bland testimonial will only hurt you not help you. They must be convincing, realistic and deliver a powerful emotion evoking response from the reader.
In the initial ask, the author should collect the relevant contact material and ask if the potential endorser would prefer a printed or electronic version of the manuscript when it is ready.
You will want to carefully select whom you ask for a testimonial. Not all testimonials provided will be used and you need to make this clear so as you do not offend those writing the testimonials.
Or you may want to let them know that their testimonial may appear on the cover, on your website, in your blog or on the sale page.
If you are indeed an expert in your field, you should know associates who can provide you with what you want. This is why networking and building your author platform is vital and should be done as early as possible. Many have built reputations for themselves from their blogs or newsletters before deciding to write an eBook.
You will want to select the people and organizations that have the most influence in your field and carry the most weight with the reader.
You can spread the word around to your network of trusted associates and friends that you are looking to make a connection with the right people, who may be willing, to endorse your eBook.
What Makes a Great Testimonial?
There are many key components to a great testimonial. Firstly, source a respectable and recognized person in your field. Or from someone on behalf of a well-known organization should write it.
You should also look for a testimonial that includes a sentence of how it will greatly help or benefit the reader. This is very important in trying to get the reader across the line when it comes to deciding whether or not to buy your eBook.
You do not want to select testimonials that all sound alike or make the same point. It is ideal for each testimonial to make a slightly different point and endorse your eBook in a unique way.
As much as possible, you would like to give some direction to the person who is providing a testimonial to get the kind of testimonial that will boost book sales.
Many authors provide the reviewer with a guide to what sought of language they wish the testimonial to comprise of. You should let them know the audience they will be writing for and what language (strength of words, their message, and content) they should adopt when writing.
A good idea is to provide some previous testimonials you may have received, as this will make it easier for the reviewer to get an idea of what you are looking for.
Most successful people you contact for testimonials are very busy. Any assistance or guidelines you can provide to them will be greatly appreciated.