What Authors Should You Talk About with Their Readers
Public speaking is not for everyone. If you just do not like speaking in front of people then you shouldn’t feel obligated to do so. If you are choosing ‘not’ to because you will be a little nervous or lazy, then you are missing out on a great opportunity to promote yourself.
Learn to keep your speech simple and be sure not to talk down to your audience. You don’t have to build yourself up as they already know who you are and what you have achieved. Your speeches are about giving to your audience, not about pumping up your ego.
So What Are Some of the Benefits of Speaking as an Author?
- You will be able to build a relationship with your audience.
- You will have the opportunity to sell your eBooks and products.
- You will be able to establish yourself as an expert in your field.
- You open up the door for more marketing opportunities in TV and radio.
- It is a great way to meet and network.
- You will be able to receive immediate feedback regarding your topic and your eBook.
- You will gain additional material for your next eBook.
- Each time you speak you become a better speaker and can better deliver your message.
What Should You Talk About?
What you speak about is extremely important. You need to construct your speech to satisfy the needs and wants of your audience. If they are there to learn more about your topic and gain some valuable tips then be sure to have some unique information available. One of the biggest mistakes made by authors is to just talk about themselves.
What You Can Talk About?
1. Ignite a Passionate Discussion with the Audience
If your eBook has been on the market for a while then you can involve the audience by asking them to comment about your eBook, the characters, or to elaborate on key points. For those in the audience who have not read your eBook, this can increase their curiosity and encourage them to go out and buy their own copy.
2. Your Writing Process and Experience
Speak about where your idea for the eBook came from. How you developed the content, chose the title, and what your journey in writing the eBook was like.
3. Provide New Information
This is more relevant to non-fiction authors where you have written an eBook that is in a fast moving sector. You will need to constantly update the facts and provide new information. Your public speaking engagements are a great way to offer this new material.